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SEO Specialist

Fully Remote, Bielsko-Biała11 800 - 13 500 PLN net/month - B2B

We exist to delight.
Delight our co-workers
and delight our customers.

Values we cherish the most are Ownership, Excitement, Learning, Communication and Teamwork, but if there is one word to describe SoftKraft, it would be: delight.

We delight our co-workers by providing a challenging environment for their personal and professional growth. In many different ways and dimensions.

Our co-workers continuous growth is a foundation for our customers delight. Delight achieved by extreme ownership, attention to detail and excellent communication

To improve our position in search engines, we need your support!

Why you should work with us

  • Salary aligned with your experience and skills (11 800 - 13 500 netto B2B)
  • Flexible working hours (sync 3 times a week on tasks progress)
  • Company - supplied Apple MacBook Pro
  • 100% remote, yes we have cozy offices in Bielsko-Biała if you are into working with us directly (we have decent coffee machine there and comfortable rest area)
  • Stay active with access to Medicover sports, leisure, and entertainment facilities
  • You will get an opportunity to grow not only as a professional but also as a person, as we dedicate significant effort in building soft skills and culture of our community.

Our company places a special emphasis on the well-being of our employees. In order to promote professional development and communication between employees and leaders, we regularly organize 1on1 meetings. This provides each employee with the opportunity to directly communicate with their leader, express their ideas and concerns, and contribute to a positive atmosphere and increased team efficiency.

Join our company and feel appreciated as an employee!

Daily duties

  • Performing keyword research based on purchase intent, search volume, and keywords difficulty
  • Taking care of the link-building process, from searching for relevant placements to providing details of content to support backlinks (guest posting, HARO, broken links itp.prioritizing, planning, scheduling, monitoring projects' progress & budgets
  • Iproving and optimizing content on-site
  • Monitoring organic traffic and average positions of keywords
  • Managing on-site technical optimization on your own or with the support of software developers
  • Suggesting experiments to acquire organic traffic with a white hat approach in mind
  • Benchmarking and keeping track of the latest SEO trends and Google algorithm updates

What we need from you

  • Minimum of 30 working hours per week
  • At least 2 years of experience in-house or at an agency as an SEO Specialist
  • Ability and freedom to communicate with clients and subcontractors
  • Experience with data and traffic analysis (Google Analytics, Google Search Console)
  • Familiarity with the most common SEO tech stack (Ahrefs, Moz, SurferSEO, Semrush, Screaming Frog)
  • Familiarity with Markdown and Git
  • Analytical thinking
  • Problem seeker and solver, rather than problem avoider and firefighter
  • Straightforward - in other words, you don't beat around the bush
  • Plan ahead, think ahead, and be prepared for surprises
  • Strong sense of business value, and ability to come up with a long-term SEO strategy, as well as take advantage of low-hanging fruit
  • Fluent in spoken and written English (B2 level or above)

Recruitment Process

  • 01

    Tech screening
    with team-leads

    You will receive an e-mail with an invitation to the first stage of the interview — tech screening (online). The candidate arranges an interview with our leader, who will assess his technical skills.

  • 02

    Short conversation with
    the Head of Service Delivery

    The second stage interview will be with our Head of Service Delivery. During this brief conversation, we will get to know you better and gather other necessary information such as your financial expectations.

  • 03

    Signing a contract
    and commencing cooperation

    If you are a good fit for our team, we will put together an offer and send over a contract for your review. Once signed, we will officially welcome you to our team and begin the onboarding process.

Frequently Asked Questions (FAQ)

What is a dedicated project team structure?

When you engage a dedicated development team, you're hiring an independently dedicated software team of engineers to take care of your project. As a result, a dedicated development team requires a comprehensive structure capable of completing the project in accordance with your specifications and in response to your comments. To do so, these groups normally contain crucial players who will see the project through to completion. These are some of them:

  • Frontend engineers: These experts code and test user interface elements and functionality, and are in charge of building the "visible" part of the project.
  • Backend engineers: These are the professionals in charge of everything that occurs behind the scenes. In other words, they concentrate on the development of the inner logic and background elements.
  • QA engineers: These individuals are in charge of the overall quality of the process. They not only verify that the product is bug-free, but also that the techniques utilized to create it are of the highest quality.
  • UX/UI designers are in charge of making sure the user experience is intuitive, straightforward, and enjoyable.
  • DevOps engineers: Professionals who collaborate with the team's developers to better coordinate development, operations, and testing.
  • Business analysts: They act as a link between the IT team and the business, assessing processes, establishing requirements, and providing executive recommendations and reports.
  • Project managers: They are the development team's leaders, and they are in charge of initiating, planning, designing, executing, and monitoring the entire development process.

Softkraft customizes our dedicated development team to meet your specific business objectives, therefore this structure may vary depending on your project. However, our core purpose remains the same: to assemble the ideal team to deliver the digital solution you require.

Staff Augmentation vs. Dedicated Team

Learn more: Software Development Outsourcing Models

STAFF AUGMENTATIONDEDICATED TEAM
ScopeNot setEstimated
TimelineEstimatedPredefined
ControlHighMedium
Client Technical Expertise/LeadershipRequireRecommended
Communication with Outsourced TeamDailyFrequent
Overlap with In-house TeamHighSome
Product ManagerClientShared
Task ManagementClientOutsourcing Vendor

Why hire dedicated software development team in Poland?

Software developer roles are projected to grow 21% between 2019 and 2028 and this translates into 290,000 new software development jobs in the US alone.

How hard is it for an HR agency to source applicants for a development services? If you post a software development job today you will have plenty of applicants. However, after a basic screening, you’ll be left with few viable choices and the real sense of a talent shortage.

Poland software development outsourcing services facts:

  • Poland accounts for 25% of Central Eastern Europe's offshore programmer skills.
  • Around 15,000 students with a concentration in information and communication technologies graduate from Polish universities each year. Simultaneously, around 80,000 students are studying to become software engineers. This implies that the country receives an annual tidal wave of tech talent.
  • According to the Tholons Globalization Index 2021, Poland is placed 14th among the top 20 digital nations. Additionally, according to the same index, Krakow is among the top twenty super cities in terms of digital innovation.
  • Poland is ranked among the top 30 nations for offshore services by Gartner.
  • The Polish IT market is expanding at a steady rate of between 5%-10% per year.

How to Protect Intellectual Property when Outsourcing?

Having understood the nature of IP risks that arise from software development, we will discuss six steps to protect your IP when you hire dedicated developers.

  1. Do your due diligence
  2. Sign Non-Disclosure Agreement (NDA)
  3. Use the legal framework applicable to IP in your country
  4. Draft a comprehensive Master Service Agreement
  5. Inquire about the processes of a potential partner
  6. Limit server and data access

Find more in our article: How to Protect Intellectual Property when Outsourcing?

When should you hire dedicated software developers?

Hiring skilled developers in-house is a time-consuming process that costs money in terms of time, effort, and overhead. As a result, many offshore software development companies opt to hire dedicated offshore developers.

A dedicated development team model can be beneficial in a variety of situations such as:

When you need to fill talent gaps in your team with experts with particular skills. It’s possible that a company’s in-house development team lacks the necessary skills and experience for a given project. Dedicated developers come into play at this point. Hiring dedicated developers with wide and strong expertise in technology allows businesses to take advantage of the latest technologies. For example, you have mobile app development company and qualified team, but you need specialists in that field to provide app to your clients. A position such as project manager can also be outsourced.

When you need to quickly respond to immediate development needs that are over your capacity. To save the company from increasing costs due to the immediate development needs, you can reduce schedule and expense variances by hiring dedicated developers from any other nation with reduced labor expenses. You only need to pay the developers a set salary for the hours they work. Furthermore, because remote developers provide flexibility to the project, you can successfully handle any changes in project needs.

When you want to decrease your operational costs. For this reason, the necessity for remote developers grows, given that the vendor overtakes all HR-, administrative-, and infrastructure-related responsibilities, as well as the risks that come with team, scaling.

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