UX / UI Design Services

Elevate your business with an engaging UX

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Design an engaging
user experience
that drives results

From Day 1, we prioritize delivering value, not just visual design. Our UX/UI design services will help you create a digital product that meets user needs and delivers a great experience.

Our UX / UI Design Services can help you with

Research

Design Research

User conversions and retention are powered by in-depth UX research. Prioritizing user experience, our designers gather qualitative data on end-user behaviors, turning it into striking, human-centric designs your customers love.

Mvp Design

User Interface Design

We’ll help you build a high-fidelity prototype of your product with detailed UI components, layouts, and an information hierarchy. Our UI design team will validate all components with the end users until we reach the perfect product and user interface.

Launch

Rapid Prototyping

We use modern technologies to create a logical structure and interactive prototypes that meet your business goals — whether it is to validate your ideas, secure funding, or explore your unique selling point.

Optimization

Post-launch Design Optimization

Once your app goes live, our user experience consultants will monitor how users engage with your app and draw insights from real data to optimize performance, boost engagement, and enhance usability.

Leverage design expertise from a proven web app development company.
Create your competitive edge!

Miro
Figma
HotJar
Ant Design
Material Design
Tailwind CSS
Front End Development
Schedule a Design Consultation
Rafał KorzeńSenior UX / UI Designer

Why Choose Our UX/UI Design Services?

Win Over More Users

Stand out from the competition with a user-centric UI design that helps you attract and retain more users, delivering maximum bottom-line results.

Speed Up Software Development

Our UI/UX designers will provide a clear roadmap for software developers to follow, speeding up development times and your return on investment.

Increase Customer Loyalty

Let our UX/UI designers help you create an unbeatable user experience that converts users into lifelong customers and brand evangelists.

End-to-End UI Development Expertise

Our workflow involves collaboration with developers. We align designs with developers and agree that they're feasible within the time and budget.

Client Value & Trust

We partner with entrepreneurs, business and technology leaders to bring their innovative software-driven products, processes, and business ventures to life.

4.9/5.0
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What Our Clients Say

Zen Mate
Twelve Springs
Edgy Labs
Neutopia
4 Experience
Mee
Europe Gate
Net Pixel
Cf Engine
Element K

See How
We Can Help You

Transform your ideas into software solutions faster with an experienced team of engineers, designers, and product leaders who understand the need for bottom line results.

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Our UX / UI Design Services Case Studies

Contract Lifecycle Management Solution

Using Python / Django, React.js, AWS services, and cloud AI-based OCR to design and build a document processing software enabling supplier negotiations and contract management

Contract Lifecycle Management Solution

Online Booking System for Beauty Salons

A SaaS application built with PHP and Vue.js that helps businesses in the cosmetics industry to manage their marketing campaigns and mentoring training programs.

Online Booking System for Beauty Salons

Contact Us - We're Always Ready to Help

Get a free quote for your project. Reach out today

Rafał Korzeń

Rafał Korzeń

Senior UX / UI Designer
Marek Petrykowski

Marek Petrykowski

CEO
  • Meet our seasoned engineering leaders
  • Leverage our in-depth industry knowledge
  • Get a free quote for your project

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Frequently Asked Questions (FAQ)

What is your UX design process?

UI/UX design is a critical part of any front-end development or software development project. Without a great design you risk building something that users simply do not find appealing or usable. In fact, 25% of project failures are attributed to UX design issues!

At SoftKraft we use a standard UI/UX design process to ensure our clients have a well-designed, customer-centric product:

Research
  • Workshops
  • Business requirements
  • Customer journey maps
  • Personas
  • Card sorting
  • Focus groups
Design
  • Information Architecture
  • Wireframes
  • Prototypes
  • Visual design
  • Data visualization
Evaluation
  • Usability testing
  • Emotional response testing
  • Focus groups
  • Accessibility evaluation
Implement
  • Design quality control
  • Iterations

How quickly can you complete my UX design project?

We understand that speed is a key factor in the UX design process. The timeline for a typical UX design project for a web application can vary greatly depending on the size and complexity of the project. Generally speaking, you can expect the following delivery time ranges:

  • Medium-sized UI/UX design project: 4-8 weeks
  • Large-scale UI/UX design project: 8-16+ weeks

With our proven design processes and experienced team, we can deliver finished designs faster than most teams in the industry. Additionally, our designers work closely with our in-house software developers, helping you to reduce time that would typically be spent onboarding a separate development team, handing off designs, and more. We’re committed to helping deliver maximum business value in the shortest time possible.

We’d be happy to provide you an estimate based on your specific project requirements - Contact Us

What tools do you use for UI/UX design?

Our user interface design team utilizes tools such as Figma, Sketch, Axure, and Balsamiq to create wireframes, UI/UX designs, mockups, and to provide other UI design services.

How do you ensure that designs meet the user’s needs and expectations?

User needs and expectations always come first. Our UI designers make decisions with the user in mind and not just what looks good or is easy to implement from a technical standpoint.

Our team implores a variety of practices that help ensure that the user interface designs we create meet user needs and expectations including:

  • Building and using user personas, user flows, user stories, and user journey maps to better understand user needs and expectations
  • Gathering quantitative data from users: click tracking heatmaps, time-on-task, task success rate, and more to understand real usage patterns and opportunities to improve the user interface
  • A/B testing designs and prototypes with the target audience to understand specific user preferences

Additionally, our UX design services emphasize an iterative model. As we learn more, we adjust the designs until our customers are happy. From there we utilize usability testing and user testing to ensure real users have their specific needs met.

What research methods do you use to gain insights about users and their needs?

Our UX design services team utilizes a number of methods during the Discovery phase to gain insights about users and their needs including:

  • Surveys: Surveys are a great way to get direct feedback from users and understand their needs. We can survey existing users or people within your target audience to ensure we have input directly from the people who will be using the product.
  • Interviews: Interviews are an excellent way to gain deeper insights into user needs. Structured interviews can help uncover user needs, preferences, and opinions. We can use interviews as a more in-depth extension of surveys.
  • User testing: User testing is an effective way to observe users interacting with a product and understand how they interact with it. This can help identify usability issues with an existing product as well as help us fine tune an early prototype of a new product.
  • Analytics: Analyzing user behavior data can provide valuable insights into user needs. This includes understanding where users are spending time on a site, what content they are engaging with, and what features they are using.
  • A/B Testing: A/B testing is a great way to test different versions of a product or feature to see which version is more successful. This can help identify the preferences of users and what features they find most useful.

Read More: UI Design Process - 7 Easy Steps to Make Great UIs Faster

What support do you provide after the UX/UI design services are completed?

After we have completed the UX design process, our designers continue to provide ongoing support for your project. Our UI designers work closely with our in-house software developers through the length of your software development project to ensure:

  • User interfaces are built to follow user flows defined during the UX design process
  • Any change requests made during development meet UX design standards
  • Final web or mobile apps meet user needs and expectations
  • Design systems developed during the design phase are adhered to on all final screens
  • The company’s brand is well represented in the final product

Our UX and UI designers are also available to help you with any questions or concerns you may have during the implementation or launch of your final product. We can provide training and tutorials to help you get familiar with the design system that was created for your product, as well as help troubleshoot any issues that may arise during the implementation process.

We also provide post-launch support. We can provide advice on how to maximize the impact of your design and how to ensure it is functioning optimally. We can also provide recommendations for further UX/UI design improvements over time.

At the end of the day, we are dedicated to providing our clients with the highest quality of service and support not just during the UI design process but also throughout the life of your software product.

How would you improve the UX of our existing product?

Our team of UX and UI designers can help to improve the usability and visual design of any digital interface. Whether you have a mobile app, web app, website, or other software product, we can help you bring it up to modern design standards, improve its usability, add additional functionality and more.

Depending on the project, our team can begin by collecting quantitative user / UX research to understand how users are interacting with the current user interfaces within your product. From there we will make recommendations for areas of improvement and then implement the changes. Some examples of ways we can help to improve the user interface design of your existing products include:

  • Simplify the user interface by removing unnecessary features and making the key features more prominent.
  • Streamline the navigation and reduce the number of clicks needed to get to the desired page or to complete user tasks.
  • Use visuals to help make the system more intuitive and easy to use.
  • Use progressive disclosure to give users more control over how much information they view.
  • Introduce helpful hints, tooltips, and other guidance to help users discover new features.
  • Allow users to customize the product according to their individual needs.
  • Incorporate feedback loops to allow users to provide feedback and suggestions.
  • Utilize A/B testing to identify which design elements resonate with users and which should be improved.
  • Provide users with more options to personalize their experience.
  • Add more interactive elements to keep users engaged.

Whether you have a clear idea of what needs improvement or you are looking for a more guided approach, we are happy to help. We can provide you a specific estimate based on your project requirements - Contact Us

How will your UX/UI design services improve my bottom line?

Studies show that for every dollar spent on UX will bring a return of between $2 and $100. The reason for this is that usability matters - it matters more today than it ever has. Users simply do not have the patience for confusing, poorly designed sites or apps. In fact, 65% of customers say they switch to a competitor after just one poor experience.

At SoftKraft we narrow our focus on your users to understand their specific needs and expectations, so we can deliver intuitive UX designs that users simply will not be able to resist. We start by conducting deep user research through surveys, interviews, data collection, and more. After initial designs have been created, we’ll A/B test options with real users to ensure we have optimized the digital interface for their needs.

Furthermore, our UI design team will help to create designs that are modern, visually appealing and engaging. This will help to attract and retain users, which in turn will help to improve your bottom line:

  • A visually appealing UI will help you to stand out from the competition and attract new users to your site.
  • A brand-aligned UI will help to improve brand recognition and elevate the overall brand.
  • A UX that is intuitive to use and successfully solves real user needs will help to convert more trial users and retain users long term.
  • A well-designed, clean interface will improve trust and overall user satisfaction long term.
  • A thoughtful designed UI will reduce development costs, redesign costs, and long term support costs.

At the end of the day, our team is business-minded and will help keep the entire project aligned to your need for bottom line results, so you can see the maximum ROI on your investment in UX and UI design services.

UX vs UI - What’s the difference?

UI stands for “user interface” while UX stands for “user experience.” UI refers to the visuals of a product, such as the layout, design and interactivity. UX refers to how a user interacts with a product, including the design, usability, and overall satisfaction gained from using the product.

To create the optimal user experience, it’s best to work with a team who can provide both user interface and user experience design services in tandem.

A list of differences between the responsibilities of UI and UX designers is given below.

UXUI
UX designers work with product managers and business analysts to clarify requirements.UI designers work with front-end developers to ensure that the design looks good when implemented.
The user's interaction with a product is the primary focus of a UX designer. Making applications that are useful, usable, and engaging is the aim of UX designers.The UI designers are more concerned with the visual layout of UI components on the screen.
The UX designers work on a problem, understand it, and provide the best possible solution to it.The goal of UI designers is to design something that attracts the user at first glance.
The UX designer conducts user research to figure out the needs and requirements of target users.The UI designers perform research on the latest UI trends in the market and define the product's visual language.
The UX designers develop user personas and refer to them in different stages of the design process.The UI designer designs UI controls like drop-downs, text fields, buttons, etc.
The UX designers work together with UI designers, developers and stakeholders.The UI designer collaborates with programmers to translate design ideas to usable products.

UX / UI Design Insights