Top 6 AI Analytics Tools to Unlock the Power of Business Data

8 min read
Top 6 AI Analytics Tools to Unlock the Power of Business Data

AI analytics tools offer a compelling way for businesses to cut through the noise and extract meaningful insights from their data without the work and expense of manually connecting diverse data sets and building custom pivots. With direct access to AI-driven data visualization and analytics tools, businesses can be more agile and take advantage of opportunities faster.

But, selecting the right AI analytics tool is not a simple task. Not only must businesses consider their specific requirements, but they must also weigh each tool against their broader long-term AI strategy. In this comprehensive guide, we will explore the benefits of AI analytics tools, unveil the top players in the field, and delve into the diverse applications that make these tools so critical for businesses today. By the end of this article, you will be equipped with the knowledge you need to take a step towards embracing a data analysis future powered by AI.

Why should businesses consider AI analytics tools?

AI sales tools and revenue optimization tools powered by AI are revolutionizing the way businesses approach their sales processes. These advanced tools leverage machine learning and predictive analytics to help sales professionals optimize their sales strategies, generate high-quality leads, and shorten the sales cycle to drive revenue growth. From forecasting sales trends to personalizing customer interactions and automating routine tasks, AI sales assistant tools are transforming the sales landscape, enabling businesses to reach aggressive revenue goals.

Businesses can expect AI sales software to:

  • Shorten sales cycles: AI can help automate many stages in the sales process as well as deliver timely, personalized content to prospects that shortens the sale cycle and helps to close deals faster.
  • Optimize pricing: By analyzing large amounts of historical data, AI sales assistant tools can suggest the best pricing strategies to maximize profit margins. They can also adapt pricing dynamically in response to changes in market conditions or competitor activities.
  • Improve sales forecasting: With AI's predictive capabilities, sales teams can more accurately forecast sales trends, understand seasonal demand, and prepare for fluctuations in the market. This can help them manage inventory, plan budgets, and set realistic sales goals.
  • Personalize customer interactions: AI tools can analyze customer data to provide personalized product recommendations or tailor marketing messages to individual customer preferences, leading to closing more deals and generally improving pre-sales experiences.

Top 6 AI analytics & data analysis tools

The scope and quality of AI analytics solutions on the market varies widely. The tool you choose will depend on the exact AI data analysis features you are in need of, your budget, and your team’s skill level.

In this section we’ll provide 6 of the best AI analytics and data analysis tools on the market today, so you can begin your tool search with confidence. You can see how the tools compare to each other in the below matrix.


What it is: Business intelligence (BI) and data visualization platform powered by machine learning (ML) that allows users to discover data insights through natural language questions

What you need to know:

  • Teams can streamline data analysis, uncover root causes, understand key business drivers, compare cohorts, and identify meaningful data segments all by asking questions in natural language
  • Connects to a variety of data sources such as databases, files, applications and big data repositories
  • Provides access to the power of ML through point-and-click customization

Who it’s for: Enterprises who are interested in a best-in-class, powerful BI analytics tool to reduce the burden of manually building pivots and analytics dashboards

ZOHO Analytics

What it is: AI tool and analytics platform that enables users to connect, prepare and analyze data, create stunning data visualizations, and discover hidden insights

What you need to know:

  • Offers a drag & drop interface with artificial intelligence and ML capabilities such as conversational analytics, automated insights, predictive and cognitive analytics
  • Works seamlessly with most ecommerce platforms and can produce results within weeks, not months or years
  • Has pre-built integrations with various business applications and can blend data sources and help analyze business data faster

Who it’s for: Business users who want to unify their data, get insights from reports and dashboards, and collaborate with others through secured sharing and storytelling features


What it is: AI-powered augmented analytics platform that empowers everyone to ask any data questions in natural language, get accurate answers, and take action

What you need to know:

  • Uses a consumer-grade search interface to interact with cloud data from various sources such as Snowflake, Google Big Query, Redshift, and Databricks
  • Users can automatically sort data and use SpotIQ to analyze billions of rows of data to spot anomalies, trends, and opportunities
  • Offers ThoughtSpot Everywhere, a no coding platform to embed analytics into any app, portal, or product

Who it’s for: Business leaders, data analysts, product builders and anyone who needs fast and reliable insights from their cloud data


What it is: BI tool powered by AI designed to systemize the use of data to deliver data and advanced analytics at scale

What you need to know:

  • Teams can build and evaluate advanced machine learning models using Dataiku AutoM
  • Collaboration tools help business, IT, and other teams work together to build, refresh, and make use of BI dashboards and custom web apps

Who it’s for: Enterprises who are looking to connect data sets, centralize BI data analysis, and provide business and IT team members with access to AI-powered support

IBM Watson Studio

What it is: A platform that facilitates the creation, management, and optimization of AI models

What you need to know:

  • Recognized as Leader in IDC's Worldwide Machine Learning Operations Platforms 2022 Vendor Assessment
  • Provides a collaborative platform for data scientists to build, train, and deploy machine learning models
  • Has advanced features like automated machine learning and model monitoring

Who it’s for: Data scientists, developers and analysts who want to build, run and manage AI models


What it is: Analytics automation platform that helps collect, prepare, and blend data to speed up or automate processes and provide actionable business insights

What you need to know:

  • Helps collect, prepare, and blend data to speed up or automate processes and provide actionable business insights
  • Platform is focused on providing visual insights to make it easier to understand what’s going on behind the scenes
  • Students and educators have free access to the software and training resources through its Alteryx for Good program

Who it’s for: Marketing, sales, accounting, HR teams and more who may not have a data analytics background but still need a fast and reliable way to access their data

What can AI data analytics tools be used for?

As we have seen, AI in analytics has revolutionized the way businesses extract valuable insights from their data. AI analytics tools combine the capabilities of artificial intelligence and data analytics to collect, process, analyze, and visualize data from various sources. Some of the key use cases for AI analytics tools include:

  • Data mining: Unearth patterns and associations in large datasets by leveraging statistical methods, machine learning, and natural language processing.
  • Data integration: Streamline the combination of various data sources and reduce the complexity that is typically required to get a unified view of all data.
  • Text analytics: Make sense of unstructured text data through natural language processing, sentiment analysis, topic modeling, and text summarization.
  • Anomaly detection: Identify and alert unusual or suspicious events or behaviors in data streams.
  • Data visualization: Create interactive and engaging dashboards and charts that display key insights and metrics.
  • Predictive analytics: Forecast future trends and outcomes based on historical data and patterns.


The tools reviewed in this guide are paving the way towards a more data-driven future, simplifying analysis, and enabling businesses to respond quickly and strategically to changing circumstances. As we move forward, the adoption and effective use of AI analytics tools will undoubtedly become a critical factor in business success. Your journey towards an AI-powered data future starts with understanding these tools and selecting the right one for your business.

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