7 PropTech Trends Transforming Real Estate Forever in 2023

12 min read
7 PropTech Trends Transforming Real Estate Forever in 2023

In recent years, the melding of real estate and technology is rapidly changing the landscape of the industry. Innovations are not just enhancing processes but fundamentally altering how investors, property managers, brokers, and consumers perceive and interact with real estate.

Amid the buzz surrounding the rise of PropTech startups, a pivotal question emerges: Where are we headed next? This is not just a chase for the newest trend; it's about strategically adapting to and crafting solutions tailored for a diverse audience ranging from seasoned investors to the everyday home buyer or seller. Dive into this comprehensive guide on the transformative wave of PropTech in 2023 and expect to walk away with:

  • An understanding of the basics of property technology (PropTech)
  • Key reasons real estate professionals embrace PropTech
  • 7 PropTech trends to watch in 2023

What is PropTech

PropTech, or property technology, refers to the digital innovations and technological advancements that are disrupting and transforming the real estate industry. PropTech software includes a wide range of applications, from online buying and selling platforms and property management software to innovative architectural technologies, smart home solutions, and even the use of drones for property surveys.

PropTech aims to make real estate transactions and property management more efficient, transparent, and user-friendly. This can be achieved by either improving existing processes using technology or by introducing entirely new business models.

There are many sub-categories of proptech, including:

  • Real estate marketing & CRMs: Platforms that seamlessly merge marketing tools with CRM functionalities, empowering agents to manage leads, automate communications, and enhance client relationships from one central dashboard.
  • Market reports & property valuation: Leveraging 3rd-party real estate APIs to provide insights into property values, trends, and other pertinent information.
  • Property management software: Tools and software that help landlords or property managers oversee their properties efficiently.
  • ConstructionTech (or ConTech): Innovations in the construction sector to optimize the building process, like 3D printing or modular housing.
  • Marketplaces & search: Platforms that assist users in the property search process or facilitate the buying/selling journey, like Zillow or Redfin.
  • Virtual reality & augmented reality: Solutions that offer virtual tours of properties or allow users to visualize changes they might want to make to a space before buying or renovating.
Read More: What is PropTech? 2023 Guide [+15 Fastest-Growing Startups]

Why real estate professionals embrace PropTech

Because property technology encompasses such a wide range of solutions, it’s no surprise that real estate professionals, property owners, and other stakeholders will each have their own unique motivation for investing in property technology. Some key benefits that motivate real estate industry professionals include:

  • Efficiency and speed: PropTech tools can automate and streamline processes, reducing the time taken for transactions and property management tasks.
  • Data-driven decisions: Advanced analytics in PropTech allow for better market predictions, optimizing investment strategies and property valuations.
  • Enhanced customer experience: Digital platforms and tools provide interactive and user-friendly interfaces, meeting the demands of modern consumers.
  • Cost savings: Automation and digitalization can lead to reduced operational costs, making services more affordable and competitive.
Read More: 50+ PropTech Software Companies Redefining Real Estate Industry

The real estate sector, traditionally seen as slow to innovate, is undergoing transformative changes thanks to the infusion of cutting-edge technology. Understanding these pivotal shifts is crucial. In this section, we'll explore the specific, pivotal innovations, and trends that are reshaping the industry's very foundation. Each of these PropTech trends will offer a roadmap for future-forward strategies and solutions.

Emergence of fractional investment platforms

The first of the PropTech trends we will look at is the emergence of fractional investment platforms, which are democratizing the world of real estate investment. Traditionally, real estate investments required considerable capital, limiting opportunities for many.

Today, thanks to emerging platforms and software, individuals can now invest in fractions of properties, enabling them to gain a stake in prime real estate with significantly less capital. By pooling resources with other investors, one can partake in the profits and appreciate the value of high-demand properties without owning them outright.

What you need to know:

  • Fractional investments democratize real estate, lowering capital barriers.
  • Pooling resources with other investors facilitates entry into high-demand real estate markets.
  • As the PropTech industry evolves, fractional investments are set to expand, reaching broader demographics and global markets.

Example companies:

Pacaso is a platform that facilitates fractional ownership of luxury second homes. It offers a structured approach to co-ownership, providing a platform for users to buy a share of a second home, coupled with property management services.

Other platforms in the fractional real estate space include Fundrise, which offers diverse real estate project investments, and Arrived, focusing on shares of rental properties.

AI-powered real estate assistants

At their core, AI-powered real estate assistants are digital aids that harness artificial intelligence to digest, analyze, and respond to vast quantities of data at speeds and with precision that far exceed human capabilities. They provide real estate professionals with invaluable insights into property valuations, emerging market trends, and potential risk factors, all by processing and making sense of the myriad data points available in the market.

The inclusion of these AI tools means the real estate process becomes significantly more efficient and informed. Rather than manually sifting through property listings or attempting to predict market fluctuations based solely on past experiences, professionals can now rely on these AI assistants for data-backed recommendations and forecasts.

What you need to know:

  • Through AI algorithms, routine tasks such as property sorting, market analysis, and lead management can be automated, significantly improving efficiency in the real estate workflow.
  • The increasing demand for customized solutions amplifies the role of AI and ML in reshaping the future of PropTech.
  • By analyzing user preferences and behaviors, AI-driven assistants can personalize property recommendations and client interactions.

Example companies:

HouseCanary is a platform that leverages advanced analytics and AI to provide comprehensive real estate data solutions. It offers insights into property valuations, market trends, and risk assessments, serving as a valuable assistant for real estate professionals making data-driven decisions.

Other AI-powered real estate tools include Entera, which streamlines property acquisition with AI-driven insights, and Rex (JobCall), offering intelligent automation for real estate job tasks.

Virtual tours built using VR & AR tech

Virtual Reality (VR) and Augmented Reality (AR) are revolutionizing the way potential buyers and renters experience property viewings. By melding the physical and digital worlds, these technologies offer a level of immersion that traditional property viewings simply cannot match. With the power of VR and AR, viewers can take a detailed tour of a property without ever stepping foot inside, allowing them to visualize spaces, furnishings, and even potential renovations in real-time. The impact of this shift is undeniable; properties offering virtual tours see a staggering 40% increase in online engagement compared to those that don't.

What you need to know:

  • Using VR and AR tools, buyers benefit from exploring multiple real estate properties without on-site visits.
  • Sellers and agents access a wider audience, including international and distant buyers.
  • AR tools allow users to envisage renovations and furniture layouts, facilitating faster decisions.

Example companies:

Matterport is a pioneering platform in the realm of VR and AR virtual tours. It capitalizes on cutting-edge technology to provide users with detailed and immersive 3D property tours.

Other noteworthy tools in the VR & AR virtual tour domain include iStaging, known for its customizable virtual staging solutions, and My360 Tours, which specializes in 360-degree property tours with a global reach.

Prevalence of peer-to-peer platforms (FinTech)

The rise of peer-to-peer (P2P) FinTech platforms in the PropTech sector marks a transformative shift in how real estate transactions occur. These digital platforms directly connect buyers and sellers, eliminating traditional intermediaries and often resulting in cost and time efficiencies when buying or selling residential and commercial properties.

Beyond the evident financial benefits for both buyers (in the form of potentially reduced prices) and sellers (maximized profits without agent commissions), this trend represents a democratization of the real estate market. The streamlined process, enhanced by tools for analytics and digital documentation, challenges the industry's status quo, urging all stakeholders to adapt and innovate.

What you need to know:

  • P2P FinTech platforms bypass traditional real estate agents, connecting buyers and sellers directly.
  • The global P2P lending market, significantly influenced by real estate, is projected to reach $705 billion by 2030.
  • The trend prompts traditional agents to evolve, emphasizing value-added services or targeting niche market segments.

Example companies:

eXp Realty provides a digital infrastructure, facilitating direct interactions between buyers and sellers. As part of its operational model, eXp Realty emphasizes transparency and efficiency in real estate transactions.

Also operating in the P2P FinTech realm for real estate are Fintown, which offers real estate financial tools, and Homie, which employs a technology-centric model for home buying and selling.

Smart IoT property maintenance

Smart IoT (Internet of Things) is redefining how property maintenance and monitoring is done. This digital transformation ensures that commercial buildings and homes are not just structures but interconnected ecosystems. With sensors and smart devices, real-time monitoring of everything from energy consumption to potential leaks becomes possible, optimizing building health and efficiency.

Through the deployment of sensors and smart devices, real-time monitoring extends beyond residential concerns, addressing the unique challenges of commercial properties. Monitoring aspects such as energy consumption, HVAC system performance, and potential infrastructure issues like leaks become standard. For commercial property managers, this means improved operational efficiency, lower maintenance costs, and the ability to preemptively address issues before they escalate.

What you need to know:

  • Real-time monitoring with IoT devices can track energy usage, detect anomalies, and preempt potential issues.
  • In residential settings, Smart IoT enhances homeowners' comfort and security, can help safeguard property health, and contribute to energy savings with a reduced environmental footprint.
  • In commercial spaces, the value of Smart IoT extends to operational efficiency and cost savings.

Example companies:

VergeSense is a prominent player in the Smart IoT domain for property maintenance. Through the use of its advanced sensors and analytics, VergeSense turns buildings into connected ecosystems, providing real-time data that facilitates proactive management and optimizes building health and efficiency.

Other notable platforms utilizing Smart IoT for property maintenance include Emnify, which offers insights through IoT connectivity, and Axper, which specializes in people-counting solutions to enhance property utility and efficiency.

Big data analytics and predictive modeling

Big data analytics and predictive modeling are increasingly becoming the backbone of informed decision-making in the real estate industry. Harnessing vast amounts of data, from city planning schedules to demographic shifts, these tools provide invaluable real estate market insights without much data engineering.

For instance, by analyzing data on forthcoming city infrastructure, like metro station constructions, investors can pinpoint areas likely to see significant property value surges.

What you need to know:

  • Big data analytics in PropTech sifts through massive datasets to extract actionable insights, enabling investors to identify potential areas of growth and optimize their portfolios.
  • Through predictive modeling, professionals can forecast property value surges, often influenced by city developments such as new metro stations or infrastructural changes.
  • As urban areas lean towards data-driven strategies, the link between city development projects and resultant property value changes strengthens, underscoring the importance of these analytics tools in real estate.

Example companies:

Cloud CMA is a big data analytics and predictive modeling platform for the real estate sector. It provides a robust suite of tools that assist real estate professionals in generating comprehensive property reports, comparative market analyses, and buyer tours.

In the expansive realm of big data in PropTech, other notable platforms include CoreLogic, which offers advanced property data solutions, and Zilculator, a tool tailored for real estate investment analysis.

Convenient all-in-one real estate transactions

The landscape of real estate is undergoing a profound transformation with the emergence of all-in-one transaction platforms in PropTech. These platforms are simplifying the complex web of real estate processes, offering a one-stop solution for buying and selling properties.

Rather than navigating through separate agents, lenders, and legal services, users can streamline their transactions on a singular platform, ensuring seamless property transfers. Such integrations can expedite the transaction process and reduce the stress of selling and buying real estate assets.

What you need to know:

  • All-in-one platforms provide a consolidated space for buying and selling, eliminating the need to juggle between different agents, lenders, and services.
  • All-in-one platforms can reduce transaction times, streamline processes, and minimize the risks of errors for families as well as those interested in real estate investing.
  • The rise in demand for seamless and efficient real estate experiences points towards the growing importance and potential expansion of all-in-one PropTech companies.

Example companies:

Knock is an all-in-one transaction platform that provides an integrated solution for the real estate process. By consolidating various steps, from home searching to securing mortgages, it aims to offer users a more coherent path through the property transaction process.


Other platforms that offer integrated real estate transaction services include Opendoor, which facilitates both selling and buying of homes, and Ohmyhome, which provides tools for housing transactions.

The Future of Proptech

The future of PropTech is not just about enhancing real estate transactions; it's about revolutionizing the way we interact with, invest in, and envision our built environment. As technology and real estate converge, we'll witness a smarter, more efficient, and personalized property landscape. Stay tuned, as the buildings of tomorrow will be deeply intertwined with digital innovations, making our cities more livable, sustainable, and adaptable than ever before.


PropTech is reshaping the dynamic real estate landscape, introducing significant innovations to traditional property transactions and management. Professionals and consumers alike must adapt to stay competitive in this tech-driven market.

Looking for a PropTech software development company? At SoftKraft we’ll work closely with you to understand your specific goals, map out a strategic solution, and build software efficently. Get in touch for a free project quote!