6 Best Real Estate Marketing Tools [2023 Review]

8 min read
6 Best Real Estate Marketing Tools [2023 Review]

Navigating the vast world of real estate marketing tools can feel like a daunting task. With an array of options available, how do you determine which tools will genuinely elevate your presence in the market? Selecting the right marketing solution is paramount; the wrong choice could lead to lost time, effort, and resources.

In this guide, we will cover:

  • Key reasons that real estate teams are leveraging marketing tools
  • Top 6 real estate marketing tools in 2023
  • Insights into who can benefit from real estate marketing tools

Why Integrate Software Tools into Your Real Estate Marketing Strategy?

The real estate industry, more than ever, demands agility, innovation, and a dynamic approach. With the rising competition, professionals in the sector need to rely on real estate marketing tools to generate leads and establish a prominent presence. These advanced PropTech software solutions are tailor-made to assist real estate businesses in not only showcasing their listings but also managing other marketing efforts like real estate email marketing campaigns and crafting engaging social media posts.

While every platform will offer a slightly different combination of real estate marketing tools, some key benefits you can expect from these platforms include:

  • Centralized and efficient lead generation and management, often with exclusivity guarantees for specific leads
  • Comprehensive CRM capabilities that facilitate tracking, nurturing, and conversion of leads- as part of real estate marketing campaigns
  • Branded online presence, enabling real estate professionals to establish a strong digital identity and reputation
  • Integrated social media marketing tools to extend the reach of real estate marketplaces listings and agent services

Top 6 Marketing Software Tools for Real Estate Agents

As property sales move more into the digital realm, the right software can be the key to reaching potential buyers and sealing deals quickly. Here, we've shortlisted the 6 best marketing tools of 2023 for your real estate business. From customer relationship management to social media management, these platforms can revolutionize your real estate marketing plan.

Zillow Premier Agent


Platform that connects a real estate agent with buyers and sellers on Zillow and Trulia, and provides them with tools and data to grow their business.

What you need to know:

  • Provides live connections with motivated buyers who are actively searching for homes on Zillow and Trulia, and allows agents to communicate with them by phone or text
  • Offers digital marketing services including a free CRM software that helps agents track and nurture leads, with features such as exclusive data, personalized reporting, team management, and integration with Zillow Home Loans
  • Includes free real estate branding solutions, such as a profile on Zillow’s network, reviews from past clients, and a Best of Zillow badge for top-performing agents
Who it’s for: Real estate professionals wanting to enhance their online visibility, acquire leads, and connect with potential buyers on Zillow.

Market Leader


A cloud-based marketing tool designed to help agents, teams and other real estate businesses generate and nurture new leads with its website customization, CRM and marketing automation features.

What you need to know:

  • Provides a guaranteed number of exclusive buyer and seller leads every month that are not shared with other agents
  • Offers a free CRM software that helps agents track and nurture leads, with features such as exclusive data, personalized reporting, team management, and integration with Zillow Home Loans
  • Includes free real estate branding solutions, such as a profile on Zillow’s network, reviews from past clients, and a Best of Zillow badge for top-performing agents
Who it’s for: Real estate agents and brokerages aiming to capture, nurture, and convert leads with specialized digital marketing tools.



Prospecting platform that allows users to access various types of leads, such as expired listings, for sale by owner, pre-foreclosure, and more.

What you need to know:

  • Offers a variety of lead types, such as expireds, FSBOs, FRBOs, pre-foreclosures and geo-leads, that are verified for accuracy and delivered daily to the agents
  • Has a cloud-based platform called Vortex that organizes leads, past clients and sphere of influence in one place, and allows agents to prioritize, communicate and follow up with them
  • "Power dialer" increases prospecting efficiency by dialing multiple numbers at once, connecting agents when someone answers, and leaving pre-recorded voicemails
Who it’s for: Real estate agents looking for prospecting solutions, from expired listings to FSBO leads.



CRM and performance management platform that utilizes automation, integration, and data transparency tools to improve occupancy and drive renewal rates.

What you need to know:

  • Provides a suite of tools that automate and streamline communication, scheduling, attribution, task management, visitor experience, team oversight, centralization, and strategic planning for leasing teams
  • Enables leasing agents to work from anywhere, keep high-quality leads inside their portfolio, and provide more opportunities for prospects to lease through a centralized dashboard
  • Helps property managers optimize their marketing budget by providing insights on which lead sources are performing well and which are not, as well as tracking the multi-touch journey of prospects
Who it’s for: Property management companies and leasing agents wanting a streamlined, end-to-end leasing platform.



A cloud-based platform that helps brokers, agents, and real estate teams manage their leads, listings, transactions, and marketing campaigns.

What you need to know:

  • Provides a CRM system that integrates with various real estate APIs and other data sources, such as MLS, Zillow, DocuSign, and Mailchimp
  • Offers a website builder that allows users to create and customize their own websites, with features such as IDX, search engine optimization, and analytics
  • Includes a back office feature that helps users streamline their transaction management, commission tracking, and accounting processes
Who it’s for: Real estate brokerages and teams seeking a unified business suite, combining CRM, marketing, and website solutions.

Real Geeks


An all-in-one real estate marketing tool that provides agents with a lead-generating website and powerful CRM system.

What you need to know:

  • Provides websites integrated with IDX, designed for high conversion rates
  • Offers a CRM system that tracks and nurtures leads through the sales cycle, with features such as live feed, email and SMS notifications, social profiles, follow-ups and reminders, and lead routing
  • Includes additional tools such as property valuation, market reports, GeekAI (an AI assistant that can engage and schedule leads), and mobile apps for both agents and clients
Who it’s for: Real estate agents and teams seeking a comprehensive lead generation and management marketing tool.

Who Can Benefit from Real Estate Marketing Tools?

Navigating the world of real estate requires the right tools, especially as the industry evolves with technological advancements. While we've discussed the features and benefits of various real estate marketing tools, the next question is: who are these tools designed for? Let's identify the key players in the real estate sector who can significantly benefit from implementing these solutions:

  • Real estate agents and brokers: Standing at the forefront of property deals, these professionals interact directly with buyers and sellers. Lead generation tools empower them to discover and connect with potential clients more effectively. Through social media campaigns, they not only showcase their listings but also position themselves as influential real estate marketers, giving them a competitive edge in closing more deals.
  • Real estate agencies and firms: For these larger entities, consistency and strategy are vital. A centralized project management tool allows for better coordination of listings, agent activities, and marketing efforts. Implementing high-level online marketing strategies ensures a unified brand presence and drives consistent messaging across various digital platforms.
  • Property developers: In the dynamic world of property development, speed and visibility are key. With the right online marketing tools, developers can rapidly generate interest, highlighting new constructions and attracting potential buyers on various platforms. This quick engagement helps in securing deals faster and ensuring their projects are always in the limelight.
  • Property managers: The challenges of rental management range from communicating with property owners to attracting potential tenants. While a CRM system aids in tracking agreements and inquiries, lead generation tools can be invaluable for filling vacancies quickly. Their robust online reputation is bolstered by effective use of digital marketing strategies, ensuring their managed properties are always in high demand.


In today's rapidly evolving real estate landscape, it's essential for agents and professionals to equip themselves with the right marketing tools to stay competitive. From lead generation to client management, the real estate marketing tools we covered in this article can streamline your processes, enhance your reach, and ultimately, elevate your success in the market.

Are the real estate marketing tools we covered not exactly meeting the mark? Our PropTech software development team can build a custom solution that’s exactly tailored to the needs of your business. We’ll work with you to design a comprehensive strategy that ensures seamless integration, functionality, and scalability for the future growth of your real estate business.