6 Best Real Estate Website Builders [2023 Complete Guide]

7 min read
6 Best Real Estate Website Builders [2023 Complete Guide]

For real estate professionals, a strong online footprint is indispensable. The right website can amplify visibility, showcase properties effectively, and build trust with potential clients. Real estate website builders simplify the process, providing tools and templates designed specifically for the industry's unique demands.

In this guide, we'll discuss the importance of choosing the right website builder specifically tailored for real estate needs in 2023. We'll then list and detail the top 6 website builders preferred by industry professionals. By the end of this article, you'll have the information you need to make a more informed decision.

Why Use a Real Estate Website Builders?

In 2023, an online presence is simply essential for real estate professionals, allowing them to showcase properties, reach a larger audience, and establish a strong brand image. Real estate websites serve as the digital storefront for agents, brokers, and teams, facilitating property listings, client interactions, and marketing efforts.

With professional design, advanced features, and user-friendly interfaces, real estate site builders can significantly impact lead generation and sales for any real estate business.

Key Benefits:

  • Customizable templates ensure websites resonate with the real estate agent brand's identity, fostering trust and professional credibility.
  • Integrated IDX solutions keep property data fresh, elevating the user's browsing experience.
  • Managing potential clients and ensuring timely follow-ups becomes seamless with built-in customer relationship management and lead tools.

Top 6 Real Estate Website Builders in 2023

It's crucial to find the best website builder to optimize online visibility and client engagement. In this section we share the 6 best website builders for those in the real estate industry, each designed to enhance user experience, boost lead generation, and seamlessly integrate with your business model.



Solution that provides a platform for professional real estate website design, marketing, and search engine optimization.

What you need to know:

  • Allows users to choose from various real estate templates, customize them with their own branding, content, and features, and launch them in minutes
  • Provides various features such as IDX integration, lead capture, CRM, email marketing, built in SEO tools, analytics, and integrations with other real estate APIs such as Zillow, Trulia, and Realtor.com
  • Has a growing community of users and partners who use the platform for various purposes such as generating leads, building relationships, and growing their businesses with their ideal real estate website
Who it’s for: Real estate professionals seeking a tailored, branded real estate website solution with integrated marketing tools designed specifically to attract, engage, and nurture leads.

Agent Image


Platform for real estate website design and marketing.

What you need to know:

  • Known for creating some of the best real estate websites in the world, with a focus on stunning visuals and user-friendly interfaces
  • Has worked with many high-profile clients, including celebrities and luxury real estate agents
  • Offers a range of customizable website design packages to suit the needs of different brokerages and real estate professionals
Who it’s for: Real estate agents and brokerages desiring custom, high-end website designs built to spec rather than a more DIY drag and drop editor.



A website builder platform that offers a variety of real estate website templates that you can customize.

What you need to know:

  • Drag-and-drop functionality allows you to add, remove, or rearrange elements on your web pages. You can also personalize the colors, fonts, images, and content to suit your branding and style
  • Templates include essential features for real estate listing websites, such as property listings, contact forms, maps, testimonials, and social media integration
Who it’s for: Individuals, agents, or small real estate businesses aiming for a user-friendly, drag-and-drop website builder to showcase their property listings without the need for coding.



All-in-one real estate website builder that includes a built-in CRM.

What you need to know:

  • Allows you to create and manage your own property listings online
  • Can choose from various templates, customize your design, and add features such as search filters, maps, and booking systems
  • Offers hosting, domain, and SEO tools, as well as customer support and assistance
Who it’s for: Real estate agencies seeking customizable website solutions with integrated booking, rental, or sales functionalities.

Sierra Interactive


PropTech software suite that provides real estate CRM, lead generation, and management solutions for agents, teams, and brokers.

What you need to know:

  • Helps users build high-performing, responsive and easy-to-use IDX websites that get results and can scale with your business
  • Offers cost-effective ad management tools that use a proven ad framework to minimize the trial-and-error of online marketing and generate leads that convert
  • Has a powerful real estate CRM that helps the real estate professional nurture and manage leads with features such as automated follow-ups, drip campaigns, task management and reporting
Who it’s for: Agents, teams, and brokers seeking an all-in-one real estate solution, offering high-performance IDX websites, efficient ad management tools, and a robust CRM for optimal lead nurturing and management.



Modern website builder focused on helping new and growing real estate teams get their business online.

What you need to know:

  • Offers a range of real estate specific templates, from quick-launch templates to custom designs, that can be tailored to your brand, goals and market
  • Comes with core features such as IDX integration, blog platform, social proof widgets, lead capture forms and more, that can help real estate teams promote real estate marketplaces listings and generate leads
  • Has a marketplace of addons and integrations that can enhance real estate websites with premium features, branding and expert services for PPC, SEO and CRM
Who it’s for: New and growing real estate teams looking for a customizable online platform that integrates essential real estate marketing tools and offers premium add-ons for enhanced branding and marketing.

Who Can Benefit from Real Estate Website Builders?

These platforms provide features that help professionals showcase properties, interact with potential clients, and establish their online presence with ease. The key groups who can benefit from real estate website builders include:

  • Real estate agents and brokers: Individuals in this category can use website builders to highlight their listings, share testimonials, and establish themselves as experts in their specific regions or property types.
  • Real estate agencies and brokerage firms: Larger entities can benefit by creating a unified online platform that showcases all their agents, listings, and services, helping them stand out in competitive markets.
  • Property developers and home builders: Those involved in constructing and selling new properties can use these tools to showcase their projects, provide virtual tours, and offer updates on construction progress and availability.


In today's digital age, having a robust online presence is crucial for real estate professionals. The right website builder not only enhances visibility but also provides the necessary tools to engage and convert potential clients. With options like the ones we’ve reviewed in this article, professionals have a plethora of choices to create an impactful and user-friendly platform tailored specifically for the real estate industry.

Looking for a more custom solution? Our real estate software implementation experts can build a custom solution that’s exactly tailored to the needs of your business like this Small Hotels Online Booking Software Solution. We’ll work with you to design a comprehensive strategy that ensures seamless integration, functionality, and scalability for the future growth of your real estate brand.